2022 Introduction to Statistics in Research Mitchell 2nd ed

I N T R O T O R E S E A R C H : D A T A V I S U A L I Z A T I O N & C O M M O N S T A T T E S T S

This app records both your webcam and your screen (you can have your PowerPoint on the screen). The free version allows 15 minutes of recording and a place to store it in the cloud. Link: https://screencast-o-matic.com/

Long-term memory Does our audience leave with our main points lodged in long-term memory, or does our presentation get dumped out of short-term memory to oblivion ? According to Vora (2019), “Information processed through visuals and images is believed to enter the brain’s long- term memory… thus increasing the brain’s power to recall and retain information that was absorbed through visuals” (p.150).

Table 166: Smithsonian Magazine. How our brains make memories

Magic The storyteller doesn’t decide which chart type to use. The data decides . (Vora, 2019, p. 152)

According to Knaflic (2015), “long -term memory is the aggregate of visual and verbal memory, which act differently. Verbal memory is accessed by a neural net, where the path becomes important for being able to recognize recall. Visual memory, on the other hand, functions with specialized structures” (p. 97). It’ s all about the triggers. For example, I took a wonderful trip to France and Italy in 2019. If you were presenting and you included a picture of the Eiffel Tower, I’d be flo oded with feelings, and get the concept of how the lighting of the tower at night makes it magical. So as a presenter, you’ve combined visual and verbal cues, and this combination will trigger the formation of long-term memories.

At this point, you may be struggling and asking – which visual should I use to present my data? Vora (2019) states, “The storyteller doesn’t decide which chart type to use…The data decides” (p. 152). And this doesn’t just apply to charts. It applies to any type of visual we use. What visual tells the story the best.

Apply Gestalt Principles to Infographic Designs There are lots of ways to apply Gestalt Principles to designing infographics and most of the free infographic apps will provide some guidance. Here are just a few ways to get started. Keep in mind that you might want to create an infographic for your poster! All Ph.D. students are given a subscription to Venngage.

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